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Keywords: Consumer durables
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Journal Articles
Journal of Advances in Management Research (2008) 5 (2): 77–87.
Published: 01 October 2008
...N. Ravichandran Purpose: The purpose of this paper is to present two examples based on real life experiences where the Bullwhip effect (BWE) in supply chain is considerably reduced. Both examples relate to the consumer durables industry in India. Design/methodology/approach: The first example...

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