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Keywords: Consumer perceived value
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Journal Articles
Consumption values: scale development and validation
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Journal of Advances in Management Research (2011) 8 (2): 285–300.
Published: 01 November 2011
...Jyoti Sikka Kainth; Harsh V. Verma Purpose The purpose of this paper is to build on the Consumer Perceived Value (CPV) phenomenon by theoretically defining and empirically developing a Services Perceived Value Scale (SPERVAL) in the context of services industry. Design/methodology/approach...
