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Keywords: Consumer perceived value dimensions
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Journal Articles
Consumption values: scale development and validation
Available to Purchase
Journal of Advances in Management Research (2011) 8 (2): 285–300.
Published: 01 November 2011
... Consumer behaviour Perception Values Consumer perceived value Perceived value scale Consumer value Consumer perceived value dimensions Consumer perceived value drivers Consumption value “Consumer perceived value” (CPV) is of importance to the consumers, the businesses and the marketers...
