Keywords: Consumer perceived value drivers
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Journal Articles
Journal of Advances in Management Research (2011) 8 (2): 285–300.
Published: 01 November 2011
... dimensions Consumer perceived value drivers Consumption value “Consumer perceived value” (CPV) is of importance to the consumers, the businesses and the marketers (Dodds, 1991). This interest stems mostly from the importance given by present‐day firms to the creation of “value” for their different...

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