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Keywords: Consumption value
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Journal Articles
Journal of Advances in Management Research (2011) 8 (2): 285–300.
Published: 01 November 2011
.../implications Marketers can understand the psychology behind evaluation of consumption values in the context of services industry by way of CPV dimensions and drivers. Service providers can also use the research findings to build on their competitive advantage by developing core competencies in these areas...

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