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Keywords: Customer orientation
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Journal Articles
Journal of Advances in Management Research (2019) 16 (1): 38–63.
Published: 06 September 2018
... as a multidimensional construct comprising of technology, people and business resource (process). This study aims to develop a comprehensive scale for performance measurement of CRM technology capability, customer orientation and co-creation from the customer perspective. Design/methodology/approach A systematic...
