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Keywords: Decision modelling
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Journal Articles
Breaking down barriers: prioritizing big data analytics integration in e-commerce sector
Available to Purchase
Journal of Advances in Management Research (2026) 23 (2): 245–276.
Published: 15 May 2025
... Publishing Limited Licensed re-use rights only E-commerce Big data analytics Business competition Big data adoption Decision modelling Barriers and success factors Every industry, including e-commerce, has been radically transformed by the rapid emergence of cutting-edge technology...
