...Srabani Paul Grover; Varun Chotia; Surya Prakash; Prashant Sharma Purpose To remain competitive and meet customer expectations, e-commerce companies have started embracing big data analytics (BDA). However, the successful implementation of BDA in the e-commerce sector is often hindered by various...

... development of e-commerce in Vietnam. Design/methodology/approach To gather data, the researcher utilized a quantitative approach by conducting surveys through Google Forms. Regression analysis was employed with SPSS and AMOS software to explore the relationship between constructs in the UTAUT2 model...

...-commerce Consumer behaviour Young customers Because of the high applications of the Internet in the business environment, electronic commerce (e-commerce) is booming in all trading activities of goods and services worldwide (Goldman et al., 2021 ; Tolstoy et al., 2021 ; Hoang...

...Himanshu Sharma; Anu G. Aggarwal Purpose With the growth in internet technology, the competition between the e-commerce firms has become fierce. This has forced these online vendors to consider customer-centric strategies apart from the retail strategies for generating revenue. The purpose...

..., so will the complexity of the cyber laws, many countries have already laid down cyber laws including India. Security is the single biggest obstacle for the growth of e‐commerce. The Internet security is one of the most unfolded topic for the business environment. Every industry is demanding...

... of vendors and products available in the market it makes the choise of the companies difficult. The present study after reviewing the literature of E‐CRM attempts to do a comparative analysis of various E‐CRM vendors. © Emerald Group Publishing Limited 2005 E‐CRM e‐commerce CRM ...