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Keywords: Event-driven process chain
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Journal Articles
Journal of Advances in Management Research (2022) 19 (2): 198–219.
Published: 26 May 2021
... using marketing crisis management strategies discussed in the literature, existing resilience models and research studies in marketing resilience. The adaptive CRM contingency model operationalizes all processes at the business-logic level via the event-driven process chain (EPC) language, thus making...
