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Keywords: FCM
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Journal Articles
Journal of Advances in Management Research (2022) 19 (1): 78–105.
Published: 29 April 2021
... (OR) drivers originating from upstream and downstream partners and focal firm. A fuzzy cognitive map (FCM) is then developed to predict and quantify Pharmaceutical SC reputation risk. Design/methodology/approach Using event study methodology, SC reputation risk framework with 13 input OR drivers...
