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Keywords: ITC
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Journal Articles
Enhancing customer satisfaction using Kaizen: a case study of Imperial Tobacco Company (ITC)
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Journal of Advances in Management Research (2019) 16 (3): 277–293.
Published: 25 February 2019
... Company (ITC). Although the concept of Kaizen is not a standard practice in India, the company chosen for the case study has a prominence in the Indian market. Design/methodology/approach The methodologies that have been applied to implement Kaizen in the ITC are discussed. Why-Why techniques...
