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Keywords: Individualism
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Journal Articles
Journal of Advances in Management Research (2024) 21 (1): 125–152.
Published: 24 November 2023
...Nidhi Singh Purpose The study assesses impact of individual cultural values on investment choices (aggressive or conservative), of 450 investors with behavioural biases and risk propensity in serial as mediators in the relationship. Design/methodology/approach The study used serial mediation...
