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Keywords: Information diffusion
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Journal Articles
Journal of Advances in Management Research (2021) 18 (2): 227–249.
Published: 31 August 2020
...Sridevi P; Saikiran Niduthavolu; Lakshmi Narasimhan Vedanthachari Purpose The purpose of this paper is to design organization message content strategies and analyse their information diffusion on the microblogging website, Twitter. Design/methodology/approach Using data from 29 brands and 9392...
