Keywords: Integration
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Journal Articles
Journal Articles
Journal of Advances in Management Research (2006) 3 (2): 34–53.
Published: 01 July 2006
...Sanjeev Swami; Vineet Ranjan Rakesh; G. Sudhakar; Sumit Raut Rapid rate of change in technologies, markets and other environmental factors make “integration of marketing and operations” as one of the most crucial decision for business survival and performance in today’s world. Integration between...

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