...Ritika; Ashu Khanna Purpose Peer-to-peer lending has emerged as a promising alternative investment avenue globally. This study explores the variables influencing investors' intention in peer-to-peer lending. Studying these factors is crucial for inspiring investor motivation, which leads...

..., such as institutional investors, portfolio managers, investment advisors, financial analysts, etc., in emerging markets. Design/methodology/approach An expert-validated questionnaire measure four prominent behavioral biases and Indian financial professionals' rational decision-making process. The final sample...