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Keywords: Kaizen
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Journal Articles
Enhancing customer satisfaction using Kaizen: a case study of Imperial Tobacco Company (ITC)
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Journal of Advances in Management Research (2019) 16 (3): 277–293.
Published: 25 February 2019
...Roma Mitra Debnath Purpose With rising income and changing lifestyle, increased disposable income along with rapid urbanization is boosting the country’s biscuit market. The purpose of this paper is to represent the implementation of Kaizen in a biscuit-manufacturing unit of Imperial Tobacco...
