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Keywords: Malaysia
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Journal Articles
The road to mobile-advertising success: a strategic approach to influence consumer attitude
Available to Purchase
Journal of Advances in Management Research (2025) 22 (4): 573–596.
Published: 17 December 2024
... in Kuala Lumpur, Malaysia. A conceptual model is constructed based on data collected through an online survey involving 350 respondents, which underwent rigorous empirical analysis using SPSS and AMOS software. Findings The results largely support the proposed hypotheses, affirming the relationships...
