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Keywords: Market effect
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Journal Articles
Journal of Advances in Management Research (2020) 17 (1): 66–83.
Published: 24 September 2019
... equation modeling was used to evaluate the relationship between factors, namely, market effect, herd behavior, media, social interaction and advocate recommendation that influences IS and DM. Findings The present study found that market effect and herding are the most significantly influencing factors...
