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Keywords: Market intelligence
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Journal Articles
Journal of Advances in Management Research (2026) 23 (1): 121–147.
Published: 08 April 2025
...Sushant Kumar Vishnoi; Smriti Mathur; Sanjeev Sharma Purpose This study aims to formalize a comprehensive, contemporary and holistic definition of marketing intelligence (MI) by mapping the relevant literature of the last 60 years from 1962–2022. Design/methodology/approach This study...
