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Keywords: Market orientation
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Journal Articles
Journal of Advances in Management Research (2015) 12 (1): 43–54.
Published: 05 May 2015
... survey was conducted among 281 small and medium-sized and 222 large manufacturing exporters in mainland China. Research hypotheses were examined by structural equation modeling technique. Findings – The research results show that: market orientation (MO) and innovation orientation (IO...
