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Keywords: Mobile commerce
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Journal Articles
The road to mobile-advertising success: a strategic approach to influence consumer attitude
Available to Purchase
Journal of Advances in Management Research (2025) 22 (4): 573–596.
Published: 17 December 2024
... be contacted at: sarah.k8850@gmail.com 24 04 2024 30 05 2024 13 09 2024 04 10 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Marketing success Mobile commerce Digital advertising strategies Consumer perception Purchase...
Journal Articles
Exploring engagement among mobile app developers – Insights from mining big data in user generated content
Available to Purchase
Journal of Advances in Management Research (2021) 18 (4): 585–608.
Published: 12 February 2021
... the concerns posed by the consumers on existed mobile based applications. Big data analytics Text mining Smartphone Platform ecosystem Social media Mobile applications Twitter analytics Mobile commerce The increase in the use of Internet has opened new avenues for several domains...
