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Keywords: Neural network
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Journal Articles
Optimizing gamification: unveiling customer preferences through neural network and conjoint analysis
Journal of Advances in Management Research (2026) 23 (4): 645–667.
Published: 04 December 2025
.... In the first study, the elements of gamification programs have been identified through a systematic review. In the second phase, the sensitivity analysis of a multilayer perceptron neural network has been used to determine the importance of these elements. In the third study, 22 test profiles were evaluated...
