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Keywords: New product success
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Journal Articles
Journal of Advances in Management Research (2015) 12 (1): 43–54.
Published: 05 May 2015
...Jing Zhang; Yanxin Jiang; Miao Zhu Purpose – The purpose of this paper is to examine the differences of relationship among perceived environmental turbulence, strategic orientations and new product success in export market by company size. Design/methodology/approach – A questionnaire...
