Keywords: Nostalgia proneness
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Journal of Advances in Management Research (2018) 15 (4): 500–513.
Published: 24 August 2018
...Seniz Özhan; Nevin Altug; Eylem Deniz Purpose The purpose of this paper is to examine the joint effect of two composite characteristics –openness to experience (OE) and nostalgia proneness (NP) – on product involvement (PI) and whether brand loyalty (BL) is a result of this PI. Design...

or Create an Account

Close subscription notice
Close access options