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Journal Articles
Electronic word of mouth, brand image and young customers' online purchase intention during the COVID-19 pandemic
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Journal of Advances in Management Research (2023) 20 (5): 883–895.
Published: 21 June 2023
...Le Nguyen Hoang; Le Thanh Tung Purpose This study aims to identify the relationships between the electronic word of mouth (eWOM), brand image (Brand) and online purchase intention (INT) of young customers during the coronavirus disease 2019 (COVID-19) pandemic period. Design/methodology...
