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Keywords: Online purchase intention
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Journal Articles
Journal of Advances in Management Research (2024) 21 (2): 311–330.
Published: 23 February 2024
...) and analysing the effect of trust in SMIs on online purchase intention and credibility of the post. This study also explored the mediating role of influencers’ credibility of the post between trust in SMIs and online purchase intention. Design/methodology/approach The data were collected from 417...
