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Keywords: Peer-to-Peer lending
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Journal Articles
Journal of Advances in Management Research (2025) 22 (1): 111–128.
Published: 02 October 2024
...Ritika; Ashu Khanna Purpose Peer-to-peer lending has emerged as a promising alternative investment avenue globally. This study explores the variables influencing investors' intention in peer-to-peer lending. Studying these factors is crucial for inspiring investor motivation, which leads...
