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Keywords: Perceptual mapping
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Journal Articles
Journal of Advances in Management Research (2018) 15 (4): 536–557.
Published: 24 August 2018
... perceptual mapping technique. Findings Three segments are found, namely disengaged averse online shoppers, interactive convenience seekers and adept online shopping optimists with the latter two having a higher propensity to purchase clothes online. Perceptual mapping of the segment positions reveals...
