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Keywords: Relationship marketing
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Journal Articles
Journal of Advances in Management Research (2015) 12 (3): 314–329.
Published: 02 November 2015
... of relationship marketing (RM) on the influence of stakeholders’ perceptions. It discusses how RM substantiate the pertinent authenticity (symbolises reputation), relevance and differentiation (represent brand positioning) of an organisation’s profile and/or their market offerings, in relation to the interest...
