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Keywords: Repeat online shoppers
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Journal Articles
Journal of Advances in Management Research (2018) 15 (4): 536–557.
Published: 24 August 2018
... context (Chou et al., 2015 ; Xu and Paulins, 2005 ; Goldsmith and Goldsmith, 2002) have either not stated whether they have used data of first-time shoppers or repeat shoppers or a mix of both (Achrol and Kotler, 2012). Insights obtained from repeat online shoppers can help marketers understand...
