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Keywords: Resilience strategy
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Journal Articles
Adaptive customer relationship management contingency model under disruptive events
Available to Purchase
Journal of Advances in Management Research (2022) 19 (2): 198–219.
Published: 26 May 2021
... they deployed customer relationship management (CRM) resilience strategies during and after Hurricane Maria. Design/methodology/approach The study analyzed data gathered from qualitative focus groups composed of 41 firms via an exploratory approach. Participants were business owners and managers...
