... that business owner–managers, policymakers and practitioners should consider in order to craft a strategic adoption of AR technology. Digital marketing Digital technology Virtual reality UTAUT-2 SMEs AR adoption Darlin Apasrawirote is the corresponding author and can be contacted at: Darlina...

... on the responses to a survey of SMEs. Findings The main sources of uncertainty for all the SMEs in the sample are two sectors in their general environment: economic and political-legal ones. These segments are the only ones in the environment that generate uncertainty that in 2016 is significantly different...

...Darush Yazdanfar; Peter Öhman Purpose – The purpose of this paper is to examine the impact of trade credit as a funding source on profitability among small and medium-sized enterprises (SMEs). Design/methodology/approach – A large cross-sectional panel data set covering 15,897 Swedish SMEs...

...) are not significantly different between large exporters and SMEs, while new product performance of SMEs is significantly less satisfactory; for large exporters, perceived environmental uncertainties in terms of technology and customer demands are critical driving factors of strategic orientations, while environmental...