Keywords: Segmentation
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Journal Articles
Journal of Advances in Management Research (2018) 15 (4): 536–557.
Published: 24 August 2018
...Shweta Pandey; Deepak Chawla Purpose While marketers want to drive higher repurchases for better business sustainability, repeat shopping experiences may change customer perceptions of the online channel, resulting in the emergence of new segment typologies. Therefore, the purpose of this paper...

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