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Keywords: Social marketing
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Journal Articles
Journal of Advances in Management Research (2023) 20 (2): 310–328.
Published: 28 February 2023
...Mahima Mathur; Sanjeev Swami Purpose This paper provides a managerial overview of social marketing in India to improve the understanding about its nature and utility in addressing the needs of India's social sector. Design/methodology/approach The study employs a qualitative research...
