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Keywords: Social network analysis
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Journal Articles
Journal of Advances in Management Research (2018) 15 (3): 367–392.
Published: 15 March 2018
... been transferred to the customers who engage and create content on these sites (Kietzmann et al., 2011 , France et al., 2015). Network analysis Structural equation modelling Technology adoption Social network analysis Brand pages Online brand community The new...
