...Mansour Abedian; Atefeh Amindoust; Reza Maddahi; Javid Jouzdani Purpose Adopting efficient marketing strategies is a challenging task in a competitive market place involving complex marketing planning, techniques and mechanisms to identify the best course of action under these circumstances...

... on these factors will help streamline the structure and functioning of a construction company and help strategise to achieve growth performance. Practical implications Understanding about priorities in enablers and inhibitors can help firm devise appropriate strategies and action plans. Originality/value...

..., a strategic marketing process framework has been proposed as a normative roadmap to be followed by entrepreneurs and managers for successful marketing practice. Entrepreneurship Innovation Strategy Marketing © Emerald Group Publishing Limited 2005 ...