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Keywords: Supply chain strategy
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Journal Articles
Journal of Advances in Management Research (2012) 9 (2): 189–198.
Published: 26 October 2012
...V.K. Jain; P.K. Jain; K.G. Durga Prasad; K. Venkata Subbaiah; K. Narayana Rao Purpose The purpose of this paper is to develop a methodology using quality function deployment (QFD) approach for aligning competitive strategy with supply chain strategy. Design/methodology/approach QFD and utility...
