... and modernization tools. The purpose of this study is to understand the barriers associated with this unregulated industry that prevent it from growing into the domestic and global markets. The study also emphasizes indigenous industry focus, sustainable development goals (SDGs) alignment and the role...

... that DSS significantly enhances administrative efficiency, transparency and policy responsiveness, contributing to Sustainable Development Goal 16. However, the literature remains fragmented, with limited understanding of implementation barriers, impact measurement and governance improvements enabled...

... and perceived behavioural control towards sustainable entrepreneurship. Whereas sustainable development goals knowledge (SDGK) negatively impacts attitude and PBC. Out of the three key factors of TPB used in the study, only the subjective norm negatively affects SEI among the respondents. Research...

... Mathur is the corresponding author and can be contacted at: mahima.mathur@welingkar.org 08 08 2022 18 01 2023 31 01 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Social marketing SDGs Sustainable development goals...