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Keywords: Theory of planned behavior
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Journal Articles
Journal of Advances in Management Research (2026) 23 (2): 302–329.
Published: 20 May 2025
... motivation theory (PMT) and the theory of planned behavior (TPB). These constructs are further integrated into the stimulus-organism-response (S-O-R) framework. While green behavior has been examined in diverse settings, limited studies have been conducted on adopting SHs in India. Moreover, in developing...
Includes: Supplementary data
