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Keywords: Theory of planned behaviour
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Journal Articles
Journal of Advances in Management Research (2024) 21 (1): 20–43.
Published: 23 October 2023
... intentions (SEI) using an extended theory of planned behaviour (TPB). Design/methodology/approach A survey was conducted utilising an online questionnaire with a total of 332 college students in Gujarat, India. Partial least squares-structural equation modelling (PLS-SEM) was used to analyse the data...
