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Keywords: Time-saving
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Journal Articles
Journal of Advances in Management Research (2022) 19 (4): 513–532.
Published: 17 March 2022
...Kedwadee Sombultawee; Woraphon Wattanatorn Purpose This study investigates factors in consumer trust and purchase intention through omnichannel retailing. The theoretical framework is an extended theory of planned behaviour (TPB) model, with additional factors including time-saving and trust...
