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Keywords: Twitter
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Journal Articles
Journal of Advances in Management Research (2021) 18 (2): 227–249.
Published: 31 August 2020
...Sridevi P; Saikiran Niduthavolu; Lakshmi Narasimhan Vedanthachari Purpose The purpose of this paper is to design organization message content strategies and analyse their information diffusion on the microblogging website, Twitter. Design/methodology/approach Using data from 29 brands and 9392...
Journal Articles
Journal of Advances in Management Research (2020) 17 (2): 262–281.
Published: 25 November 2019
...Shiwangi Singh; Akshay Chauhan; Sanjay Dhir Purpose The purpose of this paper is to use Twitter analytics for analyzing the startup ecosystem of India. Design/methodology/approach The paper uses descriptive analysis and content analytics techniques of social media analytics to examine 53,115...
