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Keywords: Willingness to pay
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Journal Articles
Journal of Advances in Management Research (2026) 23 (1): 64–95.
Published: 13 March 2025
... impact on customer disloyalty via customer satisfaction as a mediator; (4) customer satisfaction and customer loyalty positively affect the willingness to pay of customers. However, (5) customer disloyalty has no effect on the willingness to pay of customers. Originality/value The study’s context...
Journal Articles
Journal of Advances in Management Research (2025) 22 (1): 129–149.
Published: 25 September 2024
...Le Nguyen Hoang; Le Thanh Tung Purpose This study aims to test the first and second-stage moderating effects of tourists’ past travel experiences on the relationships between national responses, destination trust and tourists’ willingness to pay in the post-pandemic recovery era. Design...
