Keywords: Word of mouth
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Journal Articles
Journal of Advances in Management Research (2025) 22 (3): 395–416.
Published: 25 October 2024
... explored the direct effects of Gen Z’s word-of-mouth intentions. The study also explored the contingent effects of gender and educational level. Design/methodology/approach Survey-based responses were gathered from 342 Gen Z participants using specific filtering criteria to ensure sample...

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