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Keywords: Brand management
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Journal Articles
Interfunctional cooperation in progressing accounting for brands: The case for brand management accounting
Available to Purchase
Journal of Accounting & Organizational Change (2006) 2 (3): 229–247.
Published: 01 September 2006
...Robin Roslender; Susan J. Hart Purpose The purpose of this paper is to identify brand management accounting as a further approach to accounting for brands and to suggest a number of possible measurement metrics it might incorporate. Design/methodology/approach The paper is discursive in nature...
