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From information to advantage and beyond: the role of modern management accounting in enabling marketing capabilities and goal achievement

Sareeya Wichitsathian, Somkiat Chayprapak

Journal of Accounting & Organizational Change 1–24.

https://doi.org/10.1108/JAOC-10-2025-0418

Published: 03 July 2026

...Sareeya Wichitsathian; Somkiat Chayprapak Purpose This study aims to investigate how modern management accounting ( MMA ) drives organizational success by examining the sequential pathway through which MMA enhances competitive advantage ( CA ) via two marketing capabilities – customer response...

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Journal Articles

Determinants and impact of strategy-driven manufacturing accounting techniques on organisational competitiveness: a structural equation modelling approach

Babajide Oyewo, Vincent Tawiah, Mohammad Alta’any

Journal of Accounting & Organizational Change (2025) 21 (1): 114–142.

https://doi.org/10.1108/JAOC-10-2022-0165

Published: 29 March 2024

... re-use rights only Competitive advantage Contingency theory Strategic pricing Environmental management accounting Manufacturing accounting Strategic costing The spate of globalisation has continued to fuel competition intensity in the ever-changing business environment...

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Journal Articles

Revenue generation capacity of college football programs during the 2008 global financial crisis: Effects of first-mover advantage

Peter Omondi-Ochieng

Journal of Accounting & Organizational Change (2019) 15 (3): 496–512.

https://doi.org/10.1108/JAOC-10-2018-0106

Published: 30 September 2019

...Peter Omondi-Ochieng Specific to sports, FMA can be measured by: Competitive advantage First-mover advantage College football Revenue generation capacity The aim of this study was to analyse the effects of first-mover advantage (FMA) on the revenue generation capacity (RGC...

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From information to advantage and beyond: the role of modern management accounting in enabling marketing capabilities and goal achievement

Determinants and impact of strategy-driven manufacturing accounting techniques on organisational competitiveness: a structural equation modelling approach

Revenue generation capacity of college football programs during the 2008 global financial crisis: Effects of first-mover advantage

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From information to advantage and beyond: the role of modern management accounting in enabling marketing capabilities and goal achievement

Determinants and impact of strategy-driven manufacturing accounting techniques on organisational competitiveness: a structural equation modelling approach

Revenue generation capacity of college football programs during the 2008 global financial crisis: Effects of first-mover advantage

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