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Keywords: Event study
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Journal Articles
Market reaction to enterprise applications: a multicultural perspective
Available to Purchase
Journal of Accounting & Organizational Change (2015) 11 (2): 269–294.
Published: 01 June 2015
... applies event study methodology and fixed-effects regressions to a sample of international adopters of enterprise resource planning (ERP), customer relationship management (CRM), supply chain management and firm-specific applications. Findings – The results show a country-related contrast in the way...
