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Keywords: Marketing management
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Journal Articles
Interfunctional cooperation in progressing accounting for brands: The case for brand management accounting
Available to Purchase
Journal of Accounting & Organizational Change (2006) 2 (3): 229–247.
Published: 01 September 2006
... accounting and marketing management practitioners, brand management accounting examplifies the more inclusive approach to the task of strategic management increasingly evident within contemporary organisations. Originality/value The paper integrates both existing and new insights informed...
