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Keywords: Virus perspective
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Journal Articles
Diffusion of management accounting innovations: a virus perspective
Available to Purchase
Journal of Accounting & Organizational Change (2019) 15 (4): 513–534.
Published: 30 October 2019
... sociologically inspired theories such as management fashion. The purpose of this paper is to examine and develop Røvik’s virus theory in the context of how MAIs diffuse. The paper further evaluates and elaborates on the potential usefulness of the virus perspective to empirical research on MAIs. Design...
