Keywords: Scam morphing
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Journal Articles
The Journal of Adult Protection (2015) 17 (6): 360–370.
Published: 14 December 2015
... collaboration Mass marketing fraud (MMF) Scam morphing A misleading or deceptive business practice where you receive an unsolicited or uninvited contact (for example by email, letter, phone or ad) and false promises are made to con you out of money (Office of Fair Trading, 2006 , p. 12...

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